edlee Designs (Kickstarter Campaign)

View edlee Designs on Kickstarter

Responsibilities:

• Art Director

• Product and Life Style Photography

• Design Layout

• Animated gifs

• Instagram Photography and Graphic Posts

edlee Designs is the culmination of two friends working together to create a great product to SHOW THE WORLD the Southern California beach culture. What better way to represent beach culture than with custom sunglasses. Made from Bamboo and Wood, these high quality polarized sunglasses are both fashionable and sustainable.

After surveys are completed and manufacturing is done, we will ship your edlee Design Sunglasses by the end of May!

Follow edlee on Instagram

A lot of hard work has been done over the past year but none more than preparing for this Kickstarter Campaign. For the past two months, a lot of work went into preparing for this and it is incredible to see the outcome of what happens when everyone sees an amazing vision and works towards a common goal. What you see is the hard work of a lot of amazingly talented and passionate people who we are grateful to be surrounded by and we couldn't be more thankful for all of you!

Carissa Catalina: Graphic Design and photography(www.carissacatalina.com)

Mike Bagood: Director and Producer (mikebagood@gmail.com)

Tyler Haines: Director of Photography (www.tyhaines.com)

Trevor Pregler: Camera

Will Parry: Music, "Show The World"

Mark Perez: Voice Over (markDJMPperez.com)

Kua Wittman: Actor

Devan Cameron: Actor

Jessica Gagnon: Actor

Watermans Restaurant | Bar

Design Responsibility:

Social Media Manager & Art Director:

Click to view Instagram Click to vie Facebook

Oct. 2015-current

Harley-Davidson

Working for fusionZONE automotive I have designed for Gail's Harley-Davidson and Lawless Harley-Davidson dealerships, from their website home pages to banner, social media, and print ads.

Web Design

Design Responsibility:

Samples:

americachoicerv.com

lawlessofrenton.com

gailsharleydavidson.com

jimburke.com

___________________________________________________________________________________

___________________________________________________________________________________

___________________________________________________________________________________

___________________________________________________________________________________

___________________________________________________________________________________

___________________________________________________________________________________

Logos & Typography

BIG FIRE is a overnight comedy festival which features live standup comedy, outside art galleries, interactive installations, and best of all CAMPING. Click HERE to view video and HERE for site.

Atma Chai is a yoga infused tea shop. Atma is the Hindu word for soul.

Kon Tiki is a restaurant with a very playful environment and an over the top theme and live performances.

Ofay is a organic and health educating cereal parlor. Spelt with an English pronunciation, Ofay originated from the French word au fait. This meaning expert, someone who is skillful, fully informed, and in touch. Ofay also sounds similar to the word hay giving a nice relation to the grains of grass; cereal. The "O' on Ofay is a curved image of wheat grass representing our whole grain cereals.

Toscana villa apartments located in West Hills, CA.

CSULB SNOW is California State University Ski & Snowboard Team 2014 logo design.

Winner Squared was founded in 2000 and is a global Consulting firm. The firm’s mission is to improve clients' business performance by enhancing processes and enabling technology.

PennSERVE is the umbrella agency for volunteerism and community service initiatives throughout the Commonwealth.

Campaign & Print Advertisement

Mike's Hard Lemonade Print Campaign

___________________________________________________________________________________

LIVE 100% Print Campaign

___________________________________________________________________________________

Mother's Day Tide Advertisement

___________________________________________________________________________________

Movie Poster

___________________________________________________________________________________

___________________________________________________________________________________

___________________________________________________________________________________

Brand Identity

Ofay Cereal Parlor

Branding a health driven cereal parlor.

We care about your health and want you to get the most out of what you put into your body. With a child like approach we make it easier to understand the benefits to eating healthy. Food is fuel and it can take you far.

___________________________________________________________________________________

Kon Tiki

___________________________________________________________________________________

Atma Chai

Branding and package designing project depicting a Hindu tea shop and yoga studio.

Name: Atma is the Hindu word for soul.

Sustainable Packaging: Large biodegradable rice paper bag containing loose green tea. Package label printed on recycled paper partly glued and wrapped around bag. Closing clamps are made of wire wrapped in Hemp string loosely braided to form a bow.

Silkscreened company t-shirts.

Motion Graphics

The Thief of Always

CSULB Motion Graphics Class Project:
Subject- Design a movie title sequence based on a book you have read.

___________________________________________________________________________________

Animated Logo

___________________________________________________________________________________

Kinetic Typography

UI / Interactive Museum Exhibit

USS IOWA Museum Designed by: Carissa Catalina

Packaging

_________________________________________________________________

_________________________________________________________________

Interactive Bag

WWF

WWF

This Tiger poster is a visual statement of information (infographic).

Tiger image consisted of 1,205 minnie tiger images. 48,200/40=1,205

Located on the back of puzzle box are problems and issues relating to the decline in tiger population with a graph expressing where tiger populations stand within the past, present, and would be future.

Book Covers

Pirate Book Series

The covers of these books are symbols formed out of hand written calligraphy which represents the key theme of each book. All three books combined form a compass as well as the authors name on the spine. Having incomplete pieces on the spine and highlighting an object on the cover in gold adds mystery.

Print Process: The cover is made up of three silkscreened layers printed on a pleather material. The patterned paper binding the inside of each book consists of the cover image along with a compass.

Color representation:

White: title and author

Gray: key words reflecting the theme

Gold: enhanced object (front) highlighted words (back)

(redesign for portfolio not publish)

___________________________________________________________________________________

George R. R. Martin Series Redesign

A Song of Ice and Fire book series redesign.

(redesign for portfolio not publish)

___________________________________________________________________________________

If You Come To California

Written and published by Nichole Naumann

Click HERE for book review.

Spreads

Burton: 5x7 winter catalog

Toscana: 8.5x11 town home villa brochure

Illustrations

CA Community College Football Medieval Map

A medieval themed map representing some of Californias community college football teams. This map is featured in El Camino College's football film documentary.

T-shirts

Experimental Designs

Behind the Bigger Gulp

This project was presented in California State University of Long Beach's 2014 Senior Graphic Design Show, called Our Show. The theme and subject of the show was "metal". 24 students designed new work stemmed from the idea of how the subject metal can be interpreted or incorporated into a design.

• To see how CSULB 2014 Senior Class chose the subject "metal" click: Our Show

Designed and built by: Carissa Catalina

This metal project stemmed from the idea of soda cans and how soda has changed the lives of many Americans. According to statistics Texas is the number one state of soda consumption. With our freedom of choice and desire to want more, the mass production of soda cans and 7-eleven's self serve beverage station has helped change peoples lives for the worst. Over consumption and convenience of soda causes many people health issues. This project is meant to visually bring forth a major issue in hopes to inform and educate people into making better decisions.

I have a strong passion for designing impactful info-graphics in relation to health or the environment.

___________________________________________________________________________________

Project #1 | Magnetic Sand

Printing Without a Printer

CSULB BFA Graphic Design experimental school project:

Goal: Print 25 semi identical posters without using letter stencils, ink, paint, or a printer.

Project #1: Magnetic Sand

Printing without a printer. This is a collaboration project which consisted of 3 CSULB graphic design students (Carissa Catalina, Eduardo Viramontes, Mindy Duits). Our objective was to design and produce 25 identical posters without the use of a printer, paint, or stencils. This was our solution.

Concept design and video editing by: Carissa Catalina

Project #2 | Positive Attraction

Interactive Poster

Displayed in CSULB's 2014 Senior Graphic Design Show

Project #2: Positive Attraction

This project was presented in California State University of Long Beach's 2014 Senior Graphic Design Show, called Our Show. The theme and subject of the show was "metal". 24 students designed new work stemmed from the idea of how the subject metal can be interpreted or incorporated into a design.

• To see how CSULB 2014 Senior Class chose the subject "metal" click: Our Show

Designed and built by: Carissa Catalina

I took the same expectations from Project #1 | Magnetic Sand and found a way to incorporate it into a project in which the viewer can interact with the process. The magnet and sand experiment is meant to leave one with an impactful message presented in a magical yet simple way.

How I interpreted our word metal is presented in my choice of material used to get my message across. The sand on the bottom represents the millions of people in the world, and as it slides across the poster the fine iron partials within the sand attract to the magnets attached to the back. This represents, as Malcolm Gladwell would put it, the outliers. You don't have to be a genius or born into luck to stand out, what you need is interest, passion, and practice. This is my philosophy and way of life.

___________________________________________________________________________________